The 70–20–10 rule is often used in retail business to balance core business stability with trend adoption and innovation. Here’s how it applies to footwear retail:
# 70% – Core / Safe Business (Bread & Butter)
Purpose: Stable revenue, repeat sales, low risk.
Footwear Types: Classic sneakers, black/brown formals, neutral sandals, everyday school shoes, sports basics.
Colors: Black, brown, white, grey, navy, tan, beige.
Characteristics:
-High volume, mass appeal.
-Seasonless bestsellers.
-Affordable price points (entry & mid-tier).
-Should always be in stock (“never out of stock” program).
# 20% – Seasonal / Trend-driven
Purpose: Capture fashion demand, stay relevant, attract younger customers.
Footwear Types: Chunky sneakers, pastel slip-ons, winter boots, fashion sandals, athleisure crossovers.
Colors: Pastels (spring), burgundy/mustard/olive (fall), neons for sport/street.
Characteristics:
-Mid-volume production.
-Changed every season.
-Slightly higher margins.
-Good for marketing campaigns & display windows.
# 10% – Innovative/Experimental / Statement pieces
Purpose: Build brand image, buzz and attract attention.
Footwear Types: Limited editions, experimental designs, tech-focused shoes (sustainable materials, smart soles).
Colors/Designs: Metallics, glow-in-the-dark, bold patterns, luxury-inspired.
Characteristics:
-Low volume, limited stock.
-High risk but high marketing value.
-Creates “Big effect” for the brand.
-Helps test new markets.
Summary Formula for Footwear Retail
70% → Safe sellers (Ready Revenue)
20% → Trend-focused (competitive edge)
10% → Experimental/statement pieces (brand value & excitement)
Business runs on reliable basics but still need to stay trendy and innovative to decorate the shops and attract special customers.
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